As a creative consultant, I like to guide clients and their projects to create value with and through Artificial Intelligence and Design. I'm developing myself into a multidisciplinary professional in the fields of AI, Software Engineering and Industrial Design. This diverse background could give an innovative boost to your teams and projects!

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Something about my process

The feedback interaction of the Design Process Modeler

The holistic double diamond (HDD) is a service design process model. It is similar to the double diamond (DD) and includes a broader timeline than the DD and other models.> Read the blog

The holistic double diamond, an extended double diamond design process

The holistic double diamond (HDD) is a service design process model. It is similar to the double diamond (DD) and includes a broader timeline than the DD and other models.> Read the blog

Service Design and Data Science workshop

This workshop involved a project that explored how data science can assist service designers. The evaluation workshop used the fictive company Public Transportation Company (PTC). The data science techniques were applied to the PTC case with different variations, and the designers were free to mix the output with methods more familiar to them.

Online learning platform: Pages

High school students can learn from and practise on the OLO platform. The content contains a network of interactive animations (submodules), exercises and courses. I sketched priority guides to help us combine and organise content and features on the pages.

Do-it: Guide iteration

Here is an iteration of the Do-it guide. Each column is a step that the user takes, under which different ideas are placed. The options are later discussed and ranked. The setup makes it easy to keep track of the user's previous and next steps.

A gaming logo for HyperLAN

Mind maps, brainstorming and a lot of sketching resulted in many logos and ideas. However none of these first results were used.> Read the blog

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Projects and concepts

Animation of Website concept: Postcard

Website concept: Postcard

One of the concepts for a wedding website was the postcard. First, the guest receives a personalised message like an invitation. The next cards show more detailed information and are animated like physical postcards. It would be possible to have clickable edges for all cards. In this case, other navigation is still necessary for quick access to an address, for example.

Online learning platform: Visual

From 2016 to 2018, I took care of the redesign and UX of an online learning platform (the OLO). It was challenging to balance the old application, the parent organisation (University of Twente) and an own identity.

Do-it: Guide

The Do-it system contains a trigger that stimulates positive experiences throughout daily life. This guide helps the user set up the trigger and learn positive new behaviours, such as talking a daily walk. I designed a guide, while the other team members focused on the trigger itself. The team included me, Evelyn van de Bildt and Marlin Bloemberg.

Do-it: Introduction storyboard

The Do-it system was introduced in a short movie. After brainstorming ideas for the movie, we decided to parody an influencer vlog. The storyboard shows the beginning of the movie. Shots A and B use different camera angles.

Flexible visual style of HyperLAN

While creating the visual identity and style of LAN party association HyperLAN, flexibility was important.> Read the blog

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Other projects and hobbies

Japanese garden

This acrylic painting has a lot of texture that creates extra depth. It depicts the Kōko-en Garden in Himeji, Japan. I painted it from a picture I took in 2018.

Banana Family Tree

The caretakers of these banana plants live all over the Netherlands, but they are still in touch with the family history of their bananas. Online, they can read about many generations of their banana plants.


This game is based on an existing card game. The redesign expresses a more mysterious and contemporary style, with self-made illustrations and wooden accessories.

Packaging for Clipper

The package needs to meet technical requirements, but is it sustainable? This new concept protects the tea, milk can and sugar pot and is designed to include reusable and/or recyclable packaging.> Read the blog

Coraline movie poster

I designed this movie poster about the brilliant movie Coraline. I intended for it to capture the sweet yet scary vibe of the film.

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